Bach & Gruber – Google Ads Agentur für E-Commerce
    >€50M AD SPEND IN 2025

    Your search for a Google Ads experts ends here.

    For 7–8-figure e-commerce brands hitting a scaling ceiling.

    Live account · 14 days
    ROAS
    0x
    CPA
    0
    Conversions
    0
    Profitable scaling+312% YoY
    W1W2W3W4W5W6W7W8
    New customers
    +1,284 · 30 days
    €50M spend in 2025
    Proactive approach – no chasing needed
    Direct support from the founders
    Profitable Google Ads scaling done-4-you
    Brands that trust us
    SodaStream – e-commerce client for Google Ads optimisation
    Music Store – musical instruments Google Shopping campaigns
    Ela Mo – backpack brand with Google Ads new customer acquisition
    Waschies – beauty e-commerce Google Ads strategy
    Deine Maßanfertigung – WooCommerce Google Shopping optimisation
    Paperlike – tech accessories international Google Ads setup
    Schlossberg – premium textiles e-commerce Google Ads
    Lilienthal Berlin – watch brand Google Shopping campaigns
    Riedel – premium glass e-commerce performance marketing
    Brütting – outdoor shoes Google Ads optimisation
    Comparison

    Why Expert duo instead of an agency?

    You need someone to advise you – not administrate. We're not an agency, but two specialists with one goal: your profitable growth.

    Full-service agency

    The all-rounder without depth

    • Google Ads is just one channel among many
    • Junior account managers without specialisation
    • Slow response times when problems arise
    Featured

    Expert duo

    Data-driven. Direct. Without overhead.

    • You work directly with us – no juniors
    • Deep expertise in Google Ads & tracking
    • CMO-level consulting that goes beyond ads

    In-house team

    The expensive in-house build

    • High fixed costs for salaries & tools
    • Long ramp-up time until expertise
    • Missing best practices from other projects
    Diagnosis

    Why stagnate online shops stagnate in 2026

    We see it in 9 out of 10 audits – regardless of industry, budget or tool stack.

    Social ads unstable.

    Your results fluctuate with the algorithm. You constantly need new creatives.

    Attribution unclear.

    Where does revenue really come from? How should budget be shifted? Your numbers are unclear.

    Missing structure.

    Your ad accounts are chaotic – without a clear campaign architecture.

    No proactivity.

    No initiative from agencies or teams. They just wait for your next complaint.

    JGFB
    About us

    Personal Brand scaling

    We don't put your project in the hands of a junior or outsource the work. We're not an agency.

    Jonas Gruber – YouTube Ads and demand gen expert for e-commerce brands

    Jonas Gruber

    Google & YouTube Ads strategist

    Focused on YouTube Ads and landing pages to position your brand for scale.

    LinkedIn
    Florens Bach – Google Ads expert for e-commerce performance marketing

    Florens Bach

    Google Ads scaling veteran

    Specialist for data-driven Google Ads that measurably deliver more profitable new customers.

    LinkedIn

    What to expect

    What you can expect from us.

    Founders leading the project

    No junior media buyers. Every strategy comes straight from the people responsible for >€50M in annual ad spend.

    Strategic sparring partner – like your external CMO

    We hand you the most profitable growth levers – far beyond Google Ads. We think in profit, not "revenue at any cost".

    Full customer journey tracking

    Our own tracking setup across the entire journey – server-side, new vs. returning customers, offline conversions. No more blind spots.

    m/m

    No lock-in contracts

    Cancellable monthly. You stay because the results are right – not because a contract forces you to.

    Done-4-you execution

    Strategy, setup, tracking, reporting, landing pages – all from one source. You focus on the product.

    Our process

    4 steps for more profitable growth

    Step 01

    Intro call

    We transparently identify whether we can help you at all.

    • Duration: approx. 20 min
    • Understanding requirements clearly
    • Honest assessment of potential and feasibility
    Book your call here
    Step 02

    45min potential analysis

    We audit your Google Ads history and give you a detailed scaling roadmap.

    • Transparent presentation of our system
    • Calculating your potential in numbers
    • Concrete scaling roadmap (free)
    Step 03

    Onboarding

    If capacity is available, we can onboard you right away.

    • We take most of the work off your plate
    • Complete setup of the tracking infrastructure
    • Implementation of our campaign architecture
    Step 04

    Scaling & optimisation

    We continuously optimise your campaigns for maximum growth.

    • Data-driven decisions
    • Ongoing performance growth
    • Transparent reporting & proactive communication
    What working together looks like

    This is what your first 90 days with us.

    Live walkthrough

    Our scaling roadmap

    Step by step we show which measures we implement in the first 90 days – and what impact they have.

    01
    Customer journey tracking
    02
    Shopping feed design
    03
    Campaign architecture
    By the numbers

    What we achieved in 2025 achieved.

    Managed budgets, delivered profits and a few numbers we're especially proud of.

    Managed ad spend
    50 Mio €

    Google Ads budget under active management in 2025 — from 7–8-figure e-commerce brands across DACH and the EU.

    ⌀ ROAS lift
    +37%

    Within the first 90 days after taking over the account.

    Profit growth
    2.4×

    Average profit multiplier in the first year.

    Testimonial
    „The first time an agency truly understood us and delivered numbers the CFO can sign off on."
    Sebastian Geis · CEO, Paperlike
    Senior ratio
    100%

    Every account is handled exclusively by senior media buyers — no junior hands, no outsourcing chain.

    Meet the team
    BVMV member – German association of medium-sized businessesDigital analytics certificationForbes featureGerman Web Award winner 2024
    TESTIMONIALS

    What founders and marketing teams say about us.

    Voices from our partnerships with e-commerce companies.

    From revenue slumps back to profitability.

    "There were revenue slumps, profitability was gone, there were all kinds of cashflow challenges – and the guys really helped us out."
    €72,000 more monthly revenue
    CAC reduced by 19%

    Daniel Schön

    Head of Ecom - Cfan

    Technical tracking know-how that can't be built in-house.

    "The technical know-how required is so demanding that we simply can't build it in-house"
    37% more conversions
    ROAS improved by 29%

    Sebastian Geis

    Co-Founder – Paperlike

    Real passion and expertise instead of agency standard.

    "I come from the agency world myself and experienced a new, non-standard approach here – with real expertise and tangible passion."
    A fresh approach to performance marketing

    Julia Bindert

    Head of Marketing – lieblingsstueck.com

    Finally a partner that truly delivers performance.

    "Other partners often promised us things but never delivered on performance. That's why it felt so good to see on a Sunday that revenue was clearly up."
    €30,000 more monthly revenue after 4 weeks

    Jan-Lucca Sielski

    Co-Founder – Nutori & Summerfoot

    The only agency we work with long term.

    "That's why this is the only agency we've worked with for so long."
    2.4x more orders
    CAC improved by 62%

    Nando Nichele

    Co-Founder – Kiyo AG

    Real specialists – competent, not just friendly.

    "These are real specialists. Not just friendly, but genuinely competent."
    Strong growth of the portfolio brands

    Dr. Gordon Lückel & Dr. Michael Lindner

    Board Member – Innovaite Group

    Personal support and smooth communication.

    "What's especially great is that we can talk to him personally and individually, and communication has always been smooth."
    New customer inflow by establishing new revenue channels

    Christina Hillesheim

    7-Fig Ecom Founder

    Screenshots

    Numbers don't lie.

    No mockups. No promises. Real numbers from real accounts.

    +€1.62M more annual revenue YoY - From 600k → €2.23M via Google Ads

    +€1.62M more annual revenue YoY

    From 600k → €2.23M via Google Ads

    +€1M revenue PER MONTH at -85k ad spend - ROAS from 7 to 11 – more output, less input

    +€1M revenue PER MONTH at -85k ad spend

    ROAS from 7 to 11 – more output, less input

    +€429,000 more annual revenue - Paperlike (after another agency)

    +€429,000 more annual revenue

    Paperlike (after another agency)

    +€225,000 more MONTHLY revenue YoY - deine-massanfertigung.de

    +€225,000 more MONTHLY revenue YoY

    deine-massanfertigung.de

    +€200,841 more revenue per month - Leuchtmittelmarkt.com (since launch)

    +€200,841 more revenue per month

    Leuchtmittelmarkt.com (since launch)

    +€57,000 more monthly revenue - Ela Mo – lifestyle D2C brand (since launch)

    +€57,000 more monthly revenue

    Ela Mo – lifestyle D2C brand (since launch)

    Single accounts with >€25,000 daily budget - under management

    Single accounts with >€25,000 daily budget

    under management

    Book a call

    Ready to find out what's still possible for you?

    In our free audit we personally analyse your setup and answer all your questions – honestly and without obligation.

    Clear scaling roadmap
    All your questions answered
    No pitch. No salespeople.

    Free & non-binding